An Author's Conundrum
It’s a “blogger’s choice” week on 7CriminalMinds. I’ve been thinking about the obstacles authors face in getting our books in front of readers. In my case, six books – the seventh out in early March – have been published in just about every format by a handful of traditional publishers, but my observations include so many good crime fiction writers whose novels slip under the radar for reasons I can't quite fathom. What holds bigger success at bay? Who can provide a credible spotlight? What do potential readers look for and where? What role does personal popularity play? What role do any of our efforts play for those of us committed to this work as professional authors? Here are the seeming tools I see most of us using, but I make no claim to knowing which if any of them is part of the recipe for success. I’ll start with the caveat that while individual tastes and preferences will always play a role in what sells, I assume that our writing is high enough quality to attract publishers and the books I’m talking about are almost always, at least initially, traditionally published. Professional reviews Blurbs by other authors Shout-outs by influencers Panel participation at conventions, book festivals Ads Reviews on blog review sites Guest posts on blog sites Special pricing Social media activities by the author Bookstore and library personal appearances Marketing support from publishers Awards Reader views on social platforms Taking roles in professional organizations’ Schmoozing Some authors will be better than others at each of these. Some publishers are supportive, but most don’t do much unless they’ve given an author a large advance, at which point they work double time to make sure they turn a profit. All of these tasks take time, money, help from publishers, help from other authors, or luck. They all take persistence and a willingness to spend time, and a thick skin when something doesn’t work out, and I have no answers about which pay off in book sales. Maybe my fellow Minds or blog readers will have some clues to the puzzle! And, meantime, a plug for my re-released Dani O'Rourke series and a head-up for the newest French village mystery, which is up for pre-publication ordering.
