How Authors Avoid Being Boring

   

What impresses a message upon another in a way that will get
them interested in what you have to say — and to act upon your offer?    

Yes,
dear author, I am talking to you.    

How
and what will you say what will win another over to buy your book, a bookstore
over to agree to have you speak, or a news media outlet to want to interview
you?   

Whatever
you think should work, make sure it is something that you can say in 30 seconds
or less — or that takes no more than 200 written words. Anything longer and
people will tune you out or stop reading, and mentally vacate the premises. We
live in an ADHD world, where a distraction is only one click away.   

First
and foremost, explain why you are communicating with someone. Are you looking
to make a sale, persuade a book reviewer to read it, seek a library to have you
come speak, beg a bookstore to carry your book, or something else?   

When
discussing your book, listeners need perspective, context, setting, and
the big picture. Is this a vampire LGBTQ romance, an international crime
thriller, a memoir, an inspiring self-help book, or … what? State the genre
early on.   

The
recipient of your elevator speech wants to know what is in it for them. Who are
you, what is it about, and what need or desire does your book purport to fill
for them? They may not ask these questions, but they certainly need to hear the
answers.   

What
is the persona or voice that you will speak in? Are you about logic and
substance or style and appearance? Funny or serious? Some other type of vibe
that you want to give off?  

Ask
yourself: What can I say or do — and how can I say or do them -- in such a say
that I will come off as being:   

*
Engaging 

*
Empathetic 

*
Witty 

*
Relevant

*
Sincere

*
Truthful

*
Authentic

*
Entertaining

*
Inspiring

*
Enlightening

*
Motivating

*
Relatable   

Here are added bonuses when seeking to effectively convey a
message:  

*
Be a great dresser

*
Have an attractive appearance

*
Wear a smile n your face

*
Possess a great vocabulary 

*
Share good stories

*
Listen carefully

*
Exhibit good body language

*
Show some energy  

Don’t
drone on, mumble, talk too softly, fail to make eye contact, or sound
ignorant.   

But
above all, do not bore me!  

 

Need
PR Help?

Brian Feinblum,
the founder of this award-winning blog, with 3.6 million page views, can be
reached at  [email protected]   He is available to help authors promote
their story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!

 

About
Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum . This is copyrighted by BookMarketingBuzzBlog ©2024.
Born and raised in Brooklyn, he now resides in Westchester with his wife, two
kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His
writings are often featured in The Writer and IBPA’s The Independent.   This award-winning blog has generated over 3.8
million pageviews. With 4,900+ posts over the past dozen years, it was named
one of the best book marketing blogs by BookBaby   http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs   and recognized
by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was
also named by www.WinningWriters.com as a "best resource.” For the past
three decades, including 21 years as the head of marketing for the nation’s
largest book publicity firm, and director of publicity positions at two
independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil
Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy
Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin,
and Henry Winkler. He hosted a panel on book publicity for Book Expo America
several years ago, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, Morgan
James Publishing, and Connecticut Authors and Publishers Association. His
letters-to-the-editor have been published in The Wall Street Journal, USA
Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post . His first published book was The
Florida homeowner, Condo, & Co-Op Association Handbook .   It was featured in The Sun Sentinel and
Miami Herald .