Normally, the first weekend in May is a big one at the box office where we usually get a new Marvel movie to fill the theaters. But with all the delays happening and only one actual Marvel Studios film releasing this year and nothing coming from DC until next year, this weekend was left open for a new franchise to take hold. It didn’t happen.
The Ryan Gosling / Emily Blunt lead Fall Guy opened up short of estimates, taking in just $28 million to lead the box office. Last week , the estimates had the movie coming in between $30M-$35M. The total box office for the weekend is only $73 million, down 55% from this time last year when Guardians of the Galaxy Vol 3 opened for $118.4 million. That’s how a summer schedule is supposed to launch. And it’s not like other films did well, the second highest grossing film of the weekend, making $8.1 million, was Star Wars: The Phantom Menace which included $300k from a series of marathon screenings over the weekend to celebrate May the 4th.
Though one also has to look at the star power of Ryan Gosling as this is his third highest box office opening yet behind Barbie ($162 million) and Blade Runner 2049 ($32.7 million) and in neither of those films would I consider Gosling the main draw. The overall response to the film has been positive, getting an A- CinemaScore and 90% positive on PostTrak.
Maybe word of mouth will help lessen the second week drop for the Fall Guy .
via Deadline
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