The SFSU's Golden Gate Xpress interviewed Joe Field, a comics industry specialist who'd worked at one point for Marvel, and has also been active in Free Comic Book Day, which he talks about in the latter part:
Matthew Ali 16:51
So, after you know, the first free comic… Actually tell me about the first Free Comic Book Day. How did that go? What was that like?
Joe Field 16:59
Well, I’ll tell you
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