For authors seeking to succeed, they will need
to call upon five assets — and some luck. Have a look at what it takes to see
your book in the hands of more readers:
Strategy
Every author needs a good strategy and to have
a blueprint of what to do when it comes to marketing a book. Set achievable
goals and impose deadlines on yourself. Plan out what you will do — with a
timeline — and identify which resources will be needed. Think through,
logically, what your goals are, and what needs to be done to incrementally get
towards reaching them. Look at each key area — speaking, news media, social
media, book awards, and advertising — and devise a plan — identify tactics,
resources, challenges, opportunities, and strengths.
Skill
What is your level of ability to do something
— anything. Step one: identify what needs to be done, which skills are needed,
and assess what you are capable of. Will you need to acquire more knowledge or
training? Do you need to experiment and try new things? Will you have to
outsource certain aspects?
Effort
Do you take action? You must move to
take action over contemplation. Be consistent and persistent in your efforts.
Act with a sense of urgency. Recruit others to help you. It is a numbers
game: keep trying; try harder, be smarter.
Opportunity
Life is about the opportunities that come upon
you, that you recognize, and that you seize. It is also about creating your own
opportunity. How ready are you to see and respond to opportunities? Are you
looking hard enough? Do you contemplate how to craft your own chance to make
something special happen?
Mindset
How you think will dictate how you act. Stay
motivated. Feel optimistic. Expect success. Demand it. Do not accept NO. Act
with passion and enthusiasm. Speak with conviction. Act as if you are who you
want to be. You don’t need anyone’s permission to succeed.
Need
Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at [email protected] He is available to help authors promote their
story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
Read This!
What’s
The Media Looking For?
https://bookmarketingbuzzblog.blogspot.com/2023/04/whats-media-looking-for.html
Why Will Someone Buy
Your Book?
https://bookmarketingbuzzblog.blogspot.com/2023/04/why-will-someone-buy-your-book.html
Why Are Book
Publicists Disliked?
https://bookmarketingbuzzblog.blogspot.com/2023/04/why-book-publicists-are-disliked.html
Will Authors See
Social Media Differently?
https://bookmarketingbuzzblog.blogspot.com/2023/04/will-authors-see-social-media.html
How Free Is Book Publishing?
https://bookmarketingbuzzblog.blogspot.com/2023/04/how-free-is-book-publishing.html
Roald Dahl Censored By Weak-Minded PC
Police
https://bookmarketingbuzzblog.blogspot.com/2023/04/roald-dahl-classics-censored-by-weak.html
Writers Should Edit Others To Become Better
Writers
https://bookmarketingbuzzblog.blogspot.com/2023/04/writers-should-edit-others-to-become.html
Will Chat GPT Help Or Hurt Writers?
https://bookmarketingbuzzblog.blogspot.com/2023/03/will-chat-gpt-help-or-replace-writers.html
The Book Marketplace Universe for Authors and Publishers
https://bookmarketingbuzzblog.blogspot.com/2023/03/book-marketplace-universe-opportunities.html
What The Media Wants From Authors
https://bookmarketingbuzzblog.blogspot.com/2023/03/what-media-wants-from-authors.html
How To Get Others To Sell Your Book
https://bookmarketingbuzzblog.blogspot.com/2023/03/how-to-get-others-to-sell-your-book.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by www.WinningWriters.com
as a "best resource.” For the past three decades, including 21 years as
the head of marketing for the nation’s largest book publicity firm, and two
jobs at two independent presses, Brian has worked with many first-time,
self-published, authors of all genres, right along with best-selling authors
and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine
Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren
Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy,
Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for
Book Expo America, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post . He has been featured in The Sun Sentinel and Miami Herald .
For more information, please consult: www.linkedin.com/in/brianfeinblum .
All Rights Reserved Book Blog