Why ‘Bad Boys: Ride or Die’ Just Overperformed at the Box Office
Deadline reports that Sony‘s Bad Boys: Ride or Die had a great debut weekend at the box office, with an unexpected $56M opening, making it the highest-grossing R-rated opening since Oppenheimer last July, and Will Smith‘s sixth-highest domestic of his career. Additionally, it was Martin Lawrence’s 8th No. 1 domestic opening. The Jerry Bruckheimer-produced, Adil El Arbi and Bilall Fallah-directed fourthquel beats the expert predictions of $40M+, and even its initial $50M+ forecast from three weeks ago, proving there’s still life in moviegoing. Global was even bigger on Bad Boys 4 with $104.6M.
John Nolte explains how a 30-year-old franchise starring “The Slapper” overperform at the box office after we’ve been told after flops like Furiosa, Indiana Jones and the Dial of Destiny, The Marvels, and The Flash and the last half dozen or so Disney / Pixar movies were all hindered by streaming, the writers strikes, and the pandemic.
So what did Bad Boys: Ride or Die do right? It did what the movies did for a hundred years before the Woke Gestapo took over the industry… Ride or Die promised to entertain. Ride or Die told Normal People it was a Normal Move. Ride or Die has actual movie stars. Ride or Die sold itself as cool guys doing cool stuff around hot chicks. No gay shit. No lectures. No scolding. Just laughs, movie star charisma, car chases, and sweeping Bay-esque drone shots.
Remember all the excuses about why Mad Max Starring a Sexless Girlboss , AKA Furiosa , just tanked? Besides the laughable lies about the pandemic, strike, and streaming, we were told this: Well, what do you expect? Mad Max was never a very popular franchise to begin with.
He then shares what should be obvious.
I’m not saying making a hit movie is easy, but the formula for a hit movie is stupidly simple: give the public what they want, and what they want in a summer blockbuster is cool guys doing cool stuff around hot chicks. What they don’t want is a sexless girlboss with the body of a ten-year-old boy running around fighting the patriarchy.
I will say this… I think Bad Boys: Ride or Die overpeformed for the same reasons Top Gun: Maverick, Spider-Man: No Way Home, Sound of Freedom , and Oppenheime r overperfomed—because after five-plus years of the Woke Terror removing fun and humanity from the movies, Normal People are dying to go to the movies. Normal People miss going to the movies. And Bad Boys: Ride or Die looks like a non-woke, non-gay, appealing, good-time-movie made for Normal People.
This is just the beginning of summer. Any confidence that the studios will learn the lesson here?
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