If you look at the number of units of books sold this year,
some trends are starting to develop. Have a look:
·
Mass Market Paperback books are down
17% from a year ago.
·
Board Books for young kids are up
6.4% from last year
·
Adult Fiction is up 6.4% YTD
·
YA Nonfiction fell 4.5% YTD
Overall, print sales are flat. In the past year they are up
a meager .1%.
Of course, the big trend to follow is how many books are
being published. With nearly 7,500 new titles flooding the market each and
every day, books are cannibalizing one another.
Three out of four Big 5 publishers who reported their
earnings recently said their profits were down from a year ago. Supply chain
issues, inflation costs related to printing and shipping, and higher salaries
were all cited as areas of concern.
Need
Book Marketing Help?
Brian Feinblum, the founder of this award-winning
blog, can be reached at [email protected] He is available to help authors promote their
story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
Read This!
Book Trends Coming Out of the London Book Fair
https://bookmarketingbuzzblog.blogspot.com/2023/04/book-trends-coming-out-of-london-book.html
Impressions Of My
First London Book fair
https://bookmarketingbuzzblog.blogspot.com/2023/04/impressions-of-my-first-london-book-fair.html
Avoid These Book Marketing Mistakes
https://bookmarketingbuzzblog.blogspot.com/2023/04/avoid-these-book-marketing-mistakes.html
What Is The New Media Landscape For Authors?
https://bookmarketingbuzzblog.blogspot.com/2023/04/what-is-new-media-landscape-for-authors.html
Blog Posts That Sell Books
https://bookmarketingbuzzblog.blogspot.com/2023/04/blog-posts-that-sell-books.html
The Book Ban Conundrums
https://bookmarketingbuzzblog.blogspot.com/2023/04/the-book-ban-conundrums.html
Is American Media In Severe Decline
https://bookmarketingbuzzblog.blogspot.com/2023/04/is-american-media-in-severe-decline.html
Why Don’t More People Read Books?
https://bookmarketingbuzzblog.blogspot.com/2023/04/why-dont-more-people-read-books.html
Book Culture Wars Are Fierce!
https://bookmarketingbuzzblog.blogspot.com/2023/04/book-culture-wars-are-fierce.html
What’s
The Media Looking For?
https://bookmarketingbuzzblog.blogspot.com/2023/04/whats-media-looking-for.html
Why Will Someone Buy
Your Book?
https://bookmarketingbuzzblog.blogspot.com/2023/04/why-will-someone-buy-your-book.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post . He has been featured in The
Sun Sentinel and Miami Herald . For more information, please consult:
www.linkedin.com/in/brianfeinblum .
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