Is CBS Lying – Or Just Incompetent?
Ok, explain this to me. I didn’t watch it, but
the CBS Late, Late Show with James Corden went broke. The television network
announced the late-night franchise format is dead.
I do not understand how or why.
You film a show that takes an hour with
commercials. It is in a studio that the network presumably owns. You have some
staff and one host. No special effects. A chair, a desk, a mic — and a parade
of free celebrity guests. How is it not profitable?
The network publicly cried it had over $65
million in expenses. For 138 new episodes a year? That is almost half a million
for 48 minutes of joke-telling. Say what?
According to reports, Corden's salary for
hosting The Late, Late Show was around $6 million per year . This figure obviously doesn't include any
additional income he's earned from other ventures, such as acting, producing,
or endorsing products. How did CBS burn through the other $59 million?
I also don’t understand that it only had $45
million in revenue. That would mean they only take in less than $200,000 per
night (includes re-runs). One 30-second spot must fetch at least that, no?
There is at least 12 minutes of commercial time in that hour. That is 24
commercials. They get less than $8,900 per commercial? I don’t think so.
Now, granted the show gets lousy ratings,
averaging 800,000 viewers a night. But advertisers should be paying more than a
penny per viewer, no?
By contrast, Super Bowl ads cost $7M a spot
for 100,000,000 viewers, or seven cents per viewer. That rate is seven times
higher than what The Late, Late Show got.
Is the network lying?
If not, it is just plain incompetent.
And apparently the show’s striking writers
don’t make shit, so what is going on here?
Charge more for ads; reduce fluff expenses;
cut the host’s salary — and get your act together.
Folks, sorry that I have no answers, but there
is some Hollywood math going on here — and there are two groups that suffer as
s result: fans/viewers and the writers. It is just pathetic.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by www.WinningWriters.com
as a "best resource.” For the past three decades, including 21 years as
the head of marketing for the nation’s largest book publicity firm, and two
jobs at two independent presses, Brian has worked with many first-time,
self-published, authors of all genres, right along with best-selling authors
and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine
Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren
Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy,
Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for
Book Expo America, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post . He has been featured in The Sun Sentinel and Miami Herald .
For more information, please consult: www.linkedin.com/in/brianfeinblum .
