Do Not Buy This Book!

 I was outraged by a book I stumbled upon on
one of my many visits to a bookstore, not because of what the book said — but
because of what it didn’t say.
The book in question,  The One-Word Journal , is barely a book. It is
physically small, about the size of a mass market paperback in hardcover form.
There is barely any text — it is pages and pages filled with empty, lined
pages. A few word prompts mix with the void.

I realize books can’t solely be priced based on word- or page-counts, but I was
shocked to see this little book of nothing listed for $27! It is the NFT of
books: an invisible product priced well beyond its value deliverables.  

To add insult to injury, the cover lists three
authors. They each must have penned an average of 120 words throughout the
entire book. What nerve!  

So, is this book useful to a reader?  

I guess the reader would have to answer. It is
positioned to be a book that writes itself, where the reader becomes the author
of their own journey and reflections. This book is an unglorified diary, that
can be replicated with an empty pad.  

Consumers must rebel against being played for
suckers.  

Do Not Buy This Book!

 

   Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning
blog, can be reached at [email protected]   He is available to help authors promote their
story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent.   This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby   http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs   and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post . He has been featured in The
Sun Sentinel and Miami Herald . For more information, please consult:
www.linkedin.com/in/brianfeinblum .