Lesson #4: Choice Architect

When Carolyn and Adam decided to rearrange the food items in the cafeteria of a school, they weren’t quite sure what to expect. It turns out that how food items are displayed drastically changes how these items are consumed. In short, they found that you can easily increase or decrease the consumption of particular items by up to 25 percent. How? By simply placing them in different locations. The experiment Carolyn and her friend Adam did allow them to reach the following conclusion: you can heavily influence the decisions of people by making small changes in the context. And the…
The post Lesson #4: Choice Architect appeared first on Durmonski.com .