The idea is simple, instead of just selling your book on Amazon, and hoping the reader joins your email list later, you create a funnel that incentivizes them to give you their email when they buy.
The benefits are pretty cool:
You make more book sales
You get a high percentage of the buyers’ emails
You add value right up front in the relationship
It encourages them to share the book (they will share your funnel and not the Amazon link)
It motivates partners to promote
It can always be changed to include upsells right away or in the future
Also, I did a new test over the weekend (something I never tried before). I sent some paid book ads traffic to my funnel instead of Amazon.
It worked out great.
It isn’t rocket science, but I am holding an impromptu training/debrief tomorrow. I will basically walk through what I did, and how I will change things next time.
This will be brief, informal, a few slides and some demos.
Check out the details and register here: https∶// pubfun.live/theamazonfunnel ( https://email.raybrehm.com/c/eJxMzLtOxDAQQNGvicto_Ig9LlzQBBArCiSQoPNrSFDirBwHxH49EmxBf-6NW2k-tvvktAJFaEHy4AfDIQ9S6zQgu5KXXPd5K3d-n66W9H9rQCFLjicVlGbZcY3ApZEALK9-Xn7D_Frp-ePt9klfTo-Liu-IDyc2ORMsGG-NV3yIIVtESxQT6qCJB8XZ7AQICVICgEIuejRGaUMDyEQGk-0UVP8dap7WPm4rW9zU2nnv5E0nxk6M5yPQUfpl_sydGNuU_eovW6GjlLyw6r7q3PLfpKf1JwAA___JElRB ) Leap. Love. Grow.
Ray
P.S. I will probably have a replay available for a few days, but then I will be taking the content and including it in my course. So best to see it live if you can.
P.P.S. Thanks to those who let me know of my typo yesterday (I errantly said the workshop was on the 20th instead of the 30th). I did get an interesting response from someone who decided to troll me about it. That story tomorrow…
